Privacy Policy

February 2020

This Privacy Policy applies to Smile Tree PTY LTD trading as Vogue Dental Studios, 142 Surrey Road, Blackburn VIC 3130, Australia (ABN 89558398219).

Vogue Dental Studios (hereinafter referred to as “we”, “us”, or “our”) understands the importance of confidentiality. Our obligation to our clients are taken very seriously to ensure that your personal information is respected. This Privacy Policy outlines how your information is collected, used and protected. For the purposes of applicable data protection laws, Vogue Dental Studios is a data controller of your personal information.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at

What is Covered

Information Covered By This Policy

This Privacy Policy covers all personal information processed by Vogue Dental Studios which means information that (either in isolation or in combination with other information) enables you to be identified directly or indirectly.

Personal Information

What do we collect?

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

We may collect personal information that you provide to us when you:

  • Visit our website,

  • Fill in a form on our website,

  • Fill in forms at our studio or another working location ,

  • Correspond with us directly by phone, email, or by post.

Information collected may include, but is not limited to, your name, your date of birth, your gender, your email address, your contact numbers, your postal address, your health insurance details, your dental records, your medical history, your treatment records, your X-Rays and other material applicable to your treatment. We may also collect your payment information including your credit card, debit card, or other payment information (solely for payment purposes).

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

Vogue Dental Studios’ key purpose in collecting your current and accurate personal information is to enable efficiency and convenience in our service to you.

You have the right to decline providing Vogue Dental Studios your personal details. Please note that in doing so, some services may become unavailable (such as responding to enquiries or booking appointments) as we would require your information to do so.

Browsing Data

What do we collect automatically?

If you are visiting our website purely for information purposes, i.e. if you do not fill in any forms, we shall only collect the personal data which your browser transmits to our server. If you wish to view our website, we collect the following data which is technically necessary for us to display our website to you and to guarantee stability and security:

  • IP address

  • Date and time of the query

  • Content of the request (specific page)

  • Access status / HTTP status code

  • Data volume transferred in each instance

  • Website from which the request originates (browser type)

  • Browser

  • User’s operating system and user interface

  • Browser software language and version.


If your web browser is set up to accept cookies, a cookie will be stored on your hard drive when you visit the Website. Cookies allow Vogue Dental Studios to collect information about your computer, which may include your IP address, type of browser, operating system, domain name, and the details of any website which has referred you to this website. Vogue Dental Studios uses cookies to track and collect information about which parts of the Website and newsletter (including links to other websites) are being visited by you.

If you would rather not have this information stored on your computer, you can configure your browser so it does not accept cookies. However, if you disable cookies you may not be able to access all parts of this website, including the purchase section.

Use of External Tools on Our Website

We use third-party tools on our website in order to better understand our website visitors and their needs. These services allow us to understand our visitors’ experience (e.g. how much time they spend on which page, which links they choose to click, what visitors do and don’t like, etc.) and this enables us to build and main our service with visitor feedback. The third-party services we use utilise cookies and other technologies to collect browsing data on our visitors’ behaviour and their devices. All of this information is stored on our behalf as a pseudonymized user profile – meaning that it cannot be used to identify you directly or indirectly. The third-party services we use are contractually forbidden to sell any of the data collected on our behalf.

Google Analytics

We have integrated the component Google Analytics (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behavior of visitors to websites. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.

As IP anonymization is activated on our website, your IP address will be shortened by a Google server within Member States of the European Union or in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google‘s applicable privacy regulations can be found at the following link:

Facebook Pixel

We use Facebook's "tracking pixel". This pixel can be used to track user behavior after they have been redirected to our website by clicking on a Facebook and/or Instagram ad. This allows us to record the effectiveness of Facebook and Instagram advertisements for statistical and market research purposes and, if necessary, to take optimization measures. The tracking of users who have landed on our website after clicking on one of our Facebook and Instagram ads can remain active up to 180 days.

The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook may connect this data to the Facebook account and also use it for its own advertising purposes, according to its data usage policy.

If you want to disable cookie storage for Facebook, you can do so via your browser settings.

Facebook Custom Audiences

We also use Facebook communication tools, such as the "Custom Audiences" and "Website Custom Audiences" products. Basically, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes.

If you want to refuse the usage of Facebook’s “Website Custom Audiences”, you can do so at the following link:


Occasionally, the web service Hotjar by the company Hotjar Ltd, St. Julians, Malta is used on this website. Hotjar captures information about the user's device, their IP address, geographic location, language settings and user interactions such as mouse movements, clicks and keyboard input. In addition, Hotjar uses cookies to recognize visitors.

You can find Hotjar’s privacy statement at the following link:

You can refuse the usage of Hotjar. Details can be found at the following link:

Data Usage

How do we use your information?

Vogue Dental Studios may use your information to:

  • Provide you with our services

  • Provide, operate, and maintain our website

  • Easily navigate relevant information and facilities tailored to your needs

  • Communicate with you, either directly or through one of our partners, including for customer service

  • Conducting business transactions between you and Vogue Dental Studios

  • Purposes/treatments in which you have consented you

  • Internal administration

  • In-house accounting

  • Billing Medicare or your Private Health Fund

  • Providing you with updates/prescriptions

  • Generating clientele base of Vogue Dental Studios website visitors

  • Understand user needs and optimize our services and experience

  • Find and prevent fraud.

Data Protection

We do several things to keep our data secure. For example, limiting access to personal information only to employees and authorised service providers who need to know such information for the purposes described in this Privacy Policy, as well as other administrative, technical and physical safeguards, including firewalls and encryption measures.

While we endeavour to protect our systems, website, operations and information against unauthorised access, use, modification and disclosure, due to the inherent nature of the Internet as an open global communications vehicle and other risk factors, we cannot guarantee that any information, during transmission or while stored on our systems, will be safe from intrusion by others, such as hackers.

Vogue Dental Studios takes reasonable steps to:

a) make sure that the personal information we collect, use and disclose is accurate, complete and up-to-date;

b) protect the personal information that we hold from misuse and loss and from unauthorised access, modification or disclosure; and

c) where permitted by law, destroy or permanently anonymise personal information that is no longer needed for purposes for which it was collected.

Third-Party Providers

Vogue Dental Studios will not share your personal information with third-parties other than those detailed above without your consent unless obligated to do so by law. If your details are required to be used by any means, we will contact you with a consent form request. Vogue Dental Studios may defer you to third party websites (e.g. health insurance providers) that may have differing privacy policies. Vogue Dental Studios is not responsible for the policies of such third-party websites.

Data Retention

How long do we keep your information?

We will only retain your personal information for as long as necessary for the purpose for which that data was collected and to the extent permitted by applicable laws. When we no longer need to use personal information, we will remove it from our systems and records and/or take steps to anonymise it so that you can no longer be identified from it.

Amendment Of Your Personal Information

You may request to access your personal information at any time. Vogue Dental Studios will only deny access in the occurrence that we are to do so by law. Your private details may only be updated by you and you only. Your sensitive information will be protected under privacy laws. All employees of Vogue Dental Studios comply with this privacy policy.

To request access or to amend your personal information, please contact us directly.

How to contact us?

Our office is located at 142 Surrey Road, Blackburn North, Victoria, Australia. You can reach us by phone by calling +61398788208. You can email us at

Updates To Our Privacy Policy

We reserve the right to change our Privacy Policy from time to time. To obtain a copy of the latest version at any time, visit our website at or contact us by email: